Problems of world trade are one of the many international economic challenges that still remain despite the development of the "new world order" over the past twenty years. Clearly, a workable economic order has not yet been achieved, and this book aims to explore the significance of various issues
in international trade that may be instrumental in bringing it about. International trade topics - both theoretical and applied - are discussed from a number of perspectives: the Anglo-Saxon, the Pacific-Asian, the European, and from a number of developing economies. The contrasting points of view
in these 25 papers will help improve the reader's understanding of the various sources of conflict and cooperation in relation to many of the specific issues, such as exports, trade in services, trade agreements, and foreign direct investment, that affect the world economy and its progress towards a
new world order.
Three important developments underscore the internationalization of R&D since the early 1990s. First, MNCs from North America, Europe and Japan have increased their cross-border investments in R&D. Second, the roles played by the overseas R&D facilities of these MNCs have evolved from primarily
acting as "technology transfer agents from the parent company to the host country" to that of a "resource for the development of technologies for the local, regional, and world markets." Third, MNCs are beginning to integrate their research activities on a global scale and a number of MNCs have
established global R&D networks. This volume sheds light on the internationalization of R&D for research and technology management and international business scholars, industrial R&D practitioners, and government policymakers. Drawing on contributions from North American, European, and Japanese
researchers, the volume addresses the above-mentioned three key developments and related topics on the internationalization of R&D, including investment motivation, location decision, R&D networks, and the management and organization of R&D.
This book provides an in-depth analysis of the management and investment strategies of Japanese multinational companies, examining foreign investment from a Japanese perspective by studying international business practices and the behaviour of multinational companies in the global environment.
Beginning with an overview of recent trends in international capital flows and the role of international mergers and acquisitions, it describes the global environment for Japanese multinational companies as it affects Japanese foreign direct investment, as well as the impact of Japanese foreign
investment in the host countries. The domestic cultural environment of Japanese companies is investigated, providing a background to the understanding of the expansion of Japanese business activities throughout the world. Foreign investments in various parts of the world are examined in detail, as
are their impact on the domestic economy of Japan. A comprehensive analysis of the strategic planning process in Japanese multinational companies follows, and the book concludes with an assessment of the management and leadership styles of Japanese multinational companies and how they differ from
Western leadership styles. This book is a valuable source of information about recent developments in the international economy in which Japan is playing a prominent role.
In this volume, Bartlett and Ghoshal examine the transnational firm, its development and future. Ending their chapter is a debate about the future of international management research involving several individual scholars including Julian Birkinshaw (London Business School), Yves Doz (INSEAD), and
Eleanore Westney (MIT). Three leading scholars in the international management field, Michael Kotabe (Temple University), Alan Rugman (Indiana University) and Srilata Zaheer (University of Minnesota) provide comments on Bartlett and Ghoshal's work and on future international management research. The
present volume also presents five other articles that make a contribution to the main theme of the book. Together, they cover a set of topics in international management studies including: process issues and the evolution of collaboration in the management of international strategic alliances
(alliances), the antecedents and outcomes from international entry modes (market entry), examination of the localization of HRM practices in American and European multinationals (resources), and the cultural, economic and political effects on national entrepreneurial potential (resources). The work
in this volume provides a diversity of theoretical and methodological approaches and represents the thinking in the field on managing transnational firms focused on resources, market entry and alliances.
What are the trends affecting the marketing of services? How is the current tendency towards customer orientation, globalization, deregulation and technological change determining the ways in which leading service firms conduct their marketing activities? Why is cross-sector fertilization
particularly useful for services, and what type of strategic response is most likely to shape business success of service firms in the future? These are some of the questions addressed in this collective volume by academics and practitioners working with and within the service sector. Drawing on
their own business experience as well as upon theoretical developments and concepts on marketing, strategic analysis, economics and organization theory, the authors present a fresh approach to questions of marketing strategies for services in global markets. They argue that in their marketing
strategies, outstanding service firms increasingly emphasize results and performance, service technology, network structure and culture, lobbying, and global thinking in approaching markets and co-operation arrangements. Given the strength of the adjustment shock affecting service producers and its
certain continuation, this book - full of insights and unconventional thinking - is an important contribution to the literature of services management. It will be useful reading for all who wish to understand why old patterns in the marketing of services are breaking down, as well as what lies
around the corner.
Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor, Shaoming Zou
£113.74
Book + eBook
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete
research situations. Against this background, this volume addresses issues pertaining to measurement and research methodology in an international marketing context. Written by a group of internationally renowned scholars, the papers address a broad range of subjects including response-bias in
cross-cultural research, problems with cultural distance measures, and construct specification. Others focus on the development and application of novel research methods, for example in the context of marketing efficiency measurement or international market segmentation. Collectively, the papers in
this volume substantially further marketing knowledge and provide fruitful avenues for future research. As such, this volume is an invaluable asset to researchers, students and practitioners in this particular field.
This research volume in honour of the late Daniel Van Den Bulcke, one of the founding fathers of the European Business Academy (EIBA) and a core institution builder of the Academy of International Business (AIB), focuses on conceptual innovations in assessing the impact of institutions on
multinational enterprise (MNE) strategies.
This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of the current "fashionable" interest in relationship marketing. The first part of this book presents
ideas on our current understanding of networks, relationships, and interaction. The second part contains contributions which will be of interest to all those undertaking research in the area of business-to-business marketing. Part three, containing contributions with a strategic orientation, aims to
give readers an indication of how broad the scope of the subject matter really is. The contributions represent some of the most current and interesting thinking and empirical research in the field, and have been chosen to reflect the way in which the theme of relationship marketing has matured and
developed. They cover the three areas of interactions, networks, and relationships, but this book goes further by the way in which these topics are covered. The chapters include theoretical developments in the area, practical case studies, and also new methodologies that can be applied to the study
of relationship marketing.
Tamer Cavusgil, Rudolf R. Sinkovics, Pervez N. Ghauri
£136.24
Book + eBook
Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management,
procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability and validity issues for construct measurement. The volume is organized in four part. Part one presents a selection of papers that focus on the
internationalization process of the firm. Part two combines studies with a small firm perspective and a focus on entrepreneurship. In the Part 3 on collaborative relationships, three studies examine value creation in strategic alliances, investigate reasons for international joint venture
dissolution and offer a conceptual contribution on diversification - whether diversification results in a firm's value premium or a firm's value discount. Part 4 is devoted to methodological advancements. This section provides excellent examples of methodological challenges faced by today's scholars
and managers alike.
This volume takes stock of the latest international business research on the relationship between European multinational enterprises (MNEs) and their policy environment. The volume brings together a variety of scholarly contributions from an European perspective. European MNEs were amongst the
earliest to internationalize and many now command globally dispersed operations. European MNEs pioneered the multi-centric organizational form, which can be interpreted in part as an effort to address the policy challenges facing these firms in environments fraught with natural and
government-imposed market imperfections. The volume covers four dimensions of MNE corporate strategy in the face of complex policy environments: corporate strategic responses to national policy institutions; pro-active institution-oriented strategies; dynamics of international business-government
relations; and, corporate strategies in turbulent times.