Laszlo Tihanyi, Timothy M. Devinney, Torben Pedersen, Markus Venzin
£159.99
Book + eBook
The organizational design of the Multinational Corporation (MNC) was a vibrant area of research in the field of International Business and Management during the 1970-1990's. However, since then this research has largely faded from our scholarship. This volume of AIM is designed to spark new life
into the research on the organizational design of the MNC. The world - and environmental forces - has changed substantially in the last decades placing new constrains on the MNCs. External shocks have increased and MNCs need to learn how to live with this increased market volatility. Integrating
value chains makes MNCs more efficient but also vulnerable. The relentless forces of competition and globalization are forcing MNCs to divide their activities and reach for foreign inputs, markets and partners. By dividing their value chain into discrete pieces -- - some to be performed in-house,
while others are outsourced to partner organizations -- - MNCs hope to reduce overall costs and risks, while also reaping the benefits of ideas from contractors or alliance partners worldwide. These challenges call for new research on the organizational design of the MNC. It is our intention with
this AIM volume to motivate new research on the proper organizational design mechanisms of MNCs as of today.
The book addresses the issue of product market integration within the European Union (EU) from a multidisciplinary approach that ranges from economics to political science and sociology. Besides the contributions from academia the book also includes the perspectives of the European Commission -
Directorate Industry and Enterprise, and of the business community, thus providing a comprehensive overview of the issue under analysis. The book is organized around three main themes: plural perspectives and assessments of current market integration in the EU, empirical analysis of trade and trade
barriers within the EU, and discussion of today's challenges in market integration. As such, the book starts by assessing the functioning of the EU Internal Market and by evaluating the need for differentiated integration in an enlarged and increasingly heterogeneous EU. It then proceeds with three
empirical studies relating to intra-EU trade, focusing on technical barriers, on the importance of institutional factors in explaining non-tariff protection, and on the consequences of legal and administrative regulations on trade opportunities. The book ends by presenting and discussing today's
challenges to market integration in a globalized world as well as the role of the EU in shaping a new mode of governance in transatlantic market integration. Regulation and governance in integrated markets are recurrent topics in the various chapters. The book presents state-of-the art academic
research on product market integration and given its multidisciplinary approach it has distinguishing features that make it unique in the literature.
The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches
in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.
Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as
the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and new international services. Each chapter
expands the conceptual context and consequences of internationalization. This collection of articles also serves as a point of departure for future research on international service marketing and the internationalization of services. In the tradition of the "Advances in International Marketing"
series, each contribution offers extended conceptual development and a detailed discussion beyond what is typically offered in research papers. At the same time, practitioners should find critically relevant inspiration and ideas on how to define, implement, and evaluate their strategy and
operations when delivering services across borders.
Foreign direct investment (FDI) has soared and multinational enterprises (MNEs) have grown in numbers and complexity as globalization has intensified. This volume takes stock of important new issues relating to FDI and MNEs in a changing world. Contributors are distinguished international business
scholars who have written specifically for the book in their areas of expertise. The volume focuses on four key areas: How do managers and firms make internationalization decisions? How does the national origin of MNEs affect their competitive advantages and strategies, particularly those spawned
by emerging markets? How is the scope of MNEs changing, in terms of what gets done inside and outside the firm, product vs. geographic diversification, manufacturing vs. services, and the pace of internationalization? And finally, what can or should governments do to harness MNEs for the greater
good? In each area, authors propose interesting and important questions for further research. The volume is a Festschrift to Yair Aharoni of Tel Aviv University, whose pioneering research, including the seminal book, The Foreign Investment Decision Process (1966), helped launch the systematic study
of FDI and MNEs almost fifty years ago.
"This volume brings together various emerging perspectives in strategy research for further interaction and debate. Contributions address a range of issues related to the globalization of strategy research. Some chapters present perspectives that challenge the historically dominant North American
tradition in strategy research, from both outside as well as within North America. Others examine the historical development of strategy research, viewed either as a convergent normal science process, or as a divergent process destined to generate disparate perspectives. Specific chapters include:
Globalization or Colonization?; Building a Business on Ethnic Ties; Rhetorical History as a Source of Competitive Advantage; and Organizational Selection in Context. The volume examines strategy theory, methods and research, and strategy as practice, discourse and reflexive design. By creating a
forum for discussing issues at the interface of emerging perspectives and long-standing traditions, this volume provides a compendium that contributes to cross-fertilization among them, as well as a catalyst for future research countering the separatist logic that threatens to partition the field".
Slowly but steadily, the geographic centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations that have strong future purchasing power. The youthful human capital provides potential opportunities for innovation. The MENA region
is strategically placed at the hub between East and West. As the developed West and the developing East collide, the challenges and opportunities that arise bring a rich variety of perspectives of innovative solutions to business dilemmas. This set of cases in our 4th volume explores why and how
some successful Indian entrepreneurs have relocated themselves to the UAE. It traces their entrepreneurial stories. Two cases are from the healthcare industry: Dr. B.R. Shetty is the founder of NMC Healthcare, UAE Exchange and Neo Pharma. Dr Azad Moopen is the founder of Aster DM Healthcare. This
case traces the story of Yogesh Mehta who moved from Mumbai, Maharashtra to begin Petrochem Middle East.The book also documents the stories of a few women entrepreneurs, including Uma Ghosh Deshpande who carved a career for herself in the competitive UAE media production industry, and the Karla
sisters who are on a quest to make the world disability friendly.
Alain Verbeke, Rob van Tulder, Elizabeth L Rose, Yingqi Wei
£118.75
Book + eBook
The Multiple Dimensions of Institutional Complexity in International Business Research provides a fresh overview of many novel international business research challenges as they pertain to salient institutional dimensions with a locational component.
The first part of the Volume includes chapters honoring the work of Eleanor Westney. These chapters address subject matter related to globalization challenges in the realm of the ‘new normal’ of populism and de-globalization tendencies. They focus on how the ‘new normal’, as
well as various rapidly evolving institutions, will affect the functioning of multinational enterprises. The subsequent parts explore the impacts on international business of home country institutions; host country institutions; cross-country and subnational institutions; and finally,
sustainability pressures.
The book is strongly focused on the multiple contemporary dimensions of institutions and how they affect internationally operating firms. It is a must read for scholars and postgraduate students interested in the ‘new normal’ on a global scale.