How does Instagram shape how we relate to each other online? Are users concerned about privacy when documenting their lives in fine detail? How does Instagram work as a marketing machine? Drawing on three years’ research with Instagram users, Elisa Serafinelli explores how Instagram is
changing people’s visual experiences.
Instagram is now by far the most popular online photo sharing platform, fuelled by the growth of smart mobile devices, and the management of an online persona is now part of millions of people’s everyday reality. This has not gone unnoticed among commercial actors, with the savviest of these
exploiting the social dynamics of sharing that underlie the very logic of Instagram.
This book addresses the issue of how mobile media and visual communication permeate people’s daily routines, how marketing influences practice, whether privacy and surveillance concerns are a reality, and how the platform shapes social relationships and identity formation. In its conclusion,
the book advances the innovative concept of new mobile visualities to describe the social communication of photography and its huge expansion. Digital Life on Instagram is an online ethnography fit for the modern age of social media.
The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career.
This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples from the Global North and South, to consolidate key ideas about cultures of online fame. It discusses the overall landscape, developments and trends in
the internet celebrity economy, and cross-cultural lessons.
Create 5 responsive web apps with Bootstrap 4
Use elements and full Bootstrap toolkit to construct custom animations and templates
Design, customize, and create existing UIs and media aggregator apps
Learning Bootstrap 4 by Building Projects covers the essentials of Bootstrap 4 along with best practices. The book begins by introducing you to the latest features of Bootstrap 4. You will learn different elements and components of Bootstrap, such as the strict grid system, Sass, which replaced
Less, flexbox, Font Awesome, and cards. As you make your way through the chapters, you will use a template that will help you to build different kinds of real-world websites, such as a social media website, a company landing page, a media hosting website, and a profile page, with ease.
By the end of this book, you will have built websites that are visually appealing, responsive, and robust.
What you will learn
Get familiar with the new features of Bootstrap 4
Understand how the new grid system works
Learn to use the Sass tool in Bootstrap
Automate your tasks using the task runner, Gulp
Use Lightbox to build a photo gallery
Who this book is for
Learning Bootstrap 4 by Building Projects is for web developers who want to build real-world responsive websites from scratch using Bootstrap 4. Basic knowledge of HTML and CSS is required.
Create responsive eLearning content, including quizzes, demonstrations, simulations and Virtual Reality projects that fit on any device with Adobe Captivate 2019
Build responsive, interactive and highly engaging eLearning content with Adobe Captivate 2019
Build Virtual Reality eLearning experiences with Adobe Captivate 2019
Assess your student knowledge with interactive and random quizzes
Seamlessly integrate your eLearning content with any SCORM or xAPI compliant LMS
Adobe Captivate is used to create highly engaging, interactive, and responsive eLearning content. This book takes you through the production of a few pieces of eLearning content, covering all the project types and workflows of Adobe Captivate.
First, you will learn how to create a typical interactive Captivate project. This will give you the opportunity to review all Captivate objects and uncover the application's main tools. Then, you will use the built-in capture engine of Captivate to create an interactive software simulation and a
Video Demo that can be published as an MP4 video. Then, you will approach the advanced responsive features of Captivate to create a project that can be viewed on any device. And finally, you will immerse your learners in a 360o environment by creating Virtual Reality projects of Adobe Captivate. At
If you want to produce high quality eLearning content using a wide variety of techniques, implement eLearning in your company, enable eLearning on any device, assess the effectiveness of the learning by using extensive Quizzing features, or are simply interested in eLearning, this book has you
What you will learn
Learn how to use the objects in Captivate to build professional eLearning content
Enhance your projects by adding interactivity, animations, and more
Add multimedia elements, such as audio and video, to create engaging learning experiences
Use themes to craft a unique visual experience
Use question slides to create SCORM-compliant quizzes that integrate seamlessly with your LMS
Make your content fit any device with responsive features of Captivate
Create immersive 360 experiences with Virtual Reality projects of Captivate 2019
Integrate Captivate with other applications (such as PowerPoint and Photoshop) to establish a professional eLearning production workflow
Publish your project in a wide variety of formats including HTML5 and Flash
Who this book is for
If you are a teacher, instructional designer, eLearning developer, or human resources manager who wants to implement eLearning, then this book is for you. A basic knowledge of your OS is all it takes to create the next generation of responsive eLearning content.
This absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity.
Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in global internet governance, the evolution of platform politics, the emergence of hybrid forms of celebrity, and the collapsing networks between old
and new media. Chapters analyse experiences across Asia, Europe, Latin America and Australia, and consider microcelebrities at all stages of their careers, from everyday users and beginners to veteran influencers.
Arguing for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks between influencers and legacy media, and gendered aggression and political discourses in a social media-saturated age, this volume will be of huge value to students and
scholars of microcelebrity, social media, digital labour, creative industries and internet culture.
Most books and presentations on networking stick to its behavioural aspects. This approach is necessary but not sufficient. Successful networking is about the successful initiation and nurturing of relationships with other business people, which requires emotional intelligence and an understanding
of how to apply it in order to sustain networking relationships. When networking is not going well (or at all), many businesspeople’s response is ‘OK, I’m doing what you told me. How come it isn’t working?’ The answer is that people don’t so much need
behavioural tips (though these are always useful and are included in this book), they need to understand why they are getting in their own way, and how to move aside.On the whole, people don’t successfully change their behaviour without understanding why they should. Network Better provides
the necessary insight into what’s going on as well as many practical, tried-and-tested suggestions and encouragements to enable you to do just that.
This book presents a comprehensive framework for disaster communication, with a main focus on earthquake-related communication, building on a previously fragmented, single-case study approach to analysing the role of social media during natural disasters.
The authors consider both traditional communication patterns and a networked model. Following traditional command-and-control disaster management paradigms, disaster communication has historically been framed as a linear process, in which experts or authorities give instructions to a passive
audience. In recent years growing attention has been devoted to bottom-up disaster communication processes, and scholars have begun to focus on activities performed by citizens through digital media. These activities include eyewitness information sharing, collective intelligence processes, and
Each chapter identifies and addresses four different scenarios: top-down information sharing, citizen information gathering, institutional communication gathering, and bottom-up information sharing.
The ebook edition of this title is Open Access and is freely available to read online.
Crises pose an immediate risk to life, health, and the environment and require urgent action. The public’s use of social media has important implications for contingency policies and practices. Social media have the potential for risk reduction and preventive interaction with the public.
This book is about how different communicators - whether crisis managers, first responders, journalists, or private citizens and disaster victims - have used social media to communicate about risks and crises. It is also about how these very different actors can play a crucial role in mitigating or
preventing crises. How can they use social media to strengthen their own and the public’s awareness and understanding of crises when they unfold? How can they use social media to promote resilience during crises and the ability to deal with the after-effects?
Chapters address such questions by presenting new research-based knowledge on social media use during different crises: the terrorist attacks in Norway on 22 July 2011; the central European floods in Austria in 2013; and the West African Ebola-outbreak in 2014. The collection also presents research
on the development of a tool for gathering social media information, based on a user-centered design.
Social Media use in Crisis and Risk Communication presents cutting-edge research on the use of social media in crisis communication and reporting. It gives recommendations about how different crisis communicators (information officers, crisis managers, journalists) can improve their ability to
gather information, communicate and raise people’s crisis awareness by using social media.
Over the first two decades of the 21st century, celebrity has undergone significant changes as mass media have shifted from a restricted broadcast model to a digital free-for-all. Existing celebrities have been forced to adapt their style of presentation to suit a more interactive environment where
fans expect continuous access, while the emergent social media have generated new forms of celebrity that reflect the unique affordances of YouTube, Instagram and other platforms.
In this book, David Giles argues that these developments are best understood by rethinking traditional concepts of media and audience in order to explain how a platform like YouTube has evolved its own media culture that affords a different type of celebrity to those associated with cinema, radio
and television. Above all else, the 21st century celebrity is valued more for their (apparent) authenticity than for their glamour or talents, and Giles examines how that authenticity is a carefully crafted performance. Drawing extensively on the burgeoning celebrity studies literature, he explores
the impact of digital culture on earlier concepts like parasocial relationships and celetoids as well as critiquing more recent ideas such as microcelebrity.
The internet is vast and can be an inhospitable place for organizations and individuals trying to make their mark. To stand out in the crowd, you need to learn how to be creative online and get your various profiles on different websites working in tandem to promote your brand and your business.
You.com gives vital advice on how to manage your online image using tools such as LinkedIn, Facebook, Twitter and YouTube to your best advantage. It shows how you can stay connected to the things that matter (via RSS feeds, news feeds, netvibes, etc) and includes essential tips on using online
networking to find a better job, recruit staff or identify new people to work with.
Illustrated by fascinating international case studies from businesses and individuals such as Richard Sambrook, former Director of BBC World Service and Global News, Nancy William of Tiger Two, Gill Carrick of executive search firm Odgers Berndtson and Dulce Merritt of Barbican Consulting, this book
tells you all you need to know to improve your visibility online and ensure a high ranking on search engines.
With illuminating examples of how an online image can go wrong, and invaluable advice on how to put it right, You.com will help you to get control, get noticed and get the results you want from your online profile.