In a working life of 35 years, a manager can expect to make at least 10 job changes - or transitions - where the demands for rapid business delivery and effective leadership will only increase with each new job. According to recent research, over 25 per cent of new leaders appointed from within fail
within 18 months; the figure is closer to 40 per cent for new leaders appointed externally. The cost of this rate of failure is high, ranging from financial to performance to organizational disruption. This book identifies the sources of these failures and how to overcome them. The authors show
that, whether the new leader has arrived as an external appointment or has been promoted internally, the experiences can be divided into three phases: Arriving, Surviving and Thriving. By analysing the different features of the leader's experience at each of these stages, the authors are able to
provide a strategy for leaders to take charge and succeed in their new roles.
Leading Through Leaders: Driving Strategy, Execution and Change will help you improve your business results by overcoming the challenges of uncertainty, complexity, imperfect decision-making and communication, and staff disengagement. Whilst focused on building collective leadership as a
strategic capability, the author provides the means for effective individual leadership: a coherent framework of principles, process and behaviour to create the conditions for success, and the systemic and dynamic integration and alignment of leaders and engaged teams at all levels. Based on the
author's 27 years of leadership and consulting experience, and illustrated with case studies and learning from clients such as Cisco, Best Western, ABN AMRO, Pfizer and the NHS, this book provides unique insights into 'effective leadership' in some of the world's best known enterprises.Leading
Through Leaders presents an integrated suite of proven and durable principles and tools, and the leadership psychology, that may be adapted and used by any leader. It provides businesses with the intellectual firepower to rise above the fog and clutter of operational issues and focus on strategic
priorities, with the confidence that junior leaders and their teams are fully engaged and aligned at the tactical level.Online supporting resources for this book include downloadable supplements for IP instructions of use
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has
real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to
contain new content on the essentials of marketing planning and the strategic marketing process. Online resources include multiple templates as a practical toolkit for marketing planning.
Managing Change: A Critical Perspective explores how and why change occurs in organizations and how the change process can be managed effectively. Complete with an appendix featuring twenty popular change management techniques, it is an ideal core textbook for change modules on HR and business
degree programmes at both undergraduate and postgraduate level. It offers a critical perspective, challenging the main assumptions and ensuring that the complexity of the subject is understood and appreciated.This fully updated 2nd edition of Managing Change: A Critical Perspective includes new
chapters on perspectives, power and politics, ethics, agents and agency, HRM and evaluation. Its revised structure reflects strategic, group and individual change, and a revised final chapter evaluates the practice and theory of change management. Online supporting resources include annotated
weblinks for students, an instructor’s manual complete with commentary on questions and cases in the book and lecture slides and additional case studies for tutors.
Managing Risk and Decision Making in Times of Economic Distress adds much needed scholarly analysis of the fledgling decision/control approach, arguing the merits of its empirical content to shed light on the structure of capital contracts and rationale for diversity of objectives.
Underpinning the book's central arguments are questions surrounding the identification and realisation of opportunities during periods of distress or disruption. Although such questions have been the focus of corporate finance, risk management, and financial management studies and literature, within
the context of COVID-19 gaps remain unresolved.
Continuity should be a proactive living plan to return to the norm we know, and continuity planning forms an integral part of a risk management strategy. With the future set to be shaped by these many disruptions and humanity's responses to it, critical insights are more important than ever, to
ensure and determine progress towards the Sustainable Development Goals and recovering from these economic and social challenges.
Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance. Both disciplinary and interdisciplinary studies are welcome.
Managing Risk and Decision Making in Times of Economic Distress: Part B adds much needed scholarly analysis of the fledgling decision/control approach, arguing the merits of its empirical content to shed light on the structure of capital contracts and rationale for diversity of objectives.
Underpinning the book’s central arguments are questions surrounding the identification and realisation of opportunities during periods of distress or disruption. Although such questions have been the focus of corporate finance, risk management, and financial management studies and literature,
within the context of COVID-19 gaps remain unresolved.
Continuity should be a proactive living plan to return to the norm we know, and continuity planning forms an integral part of a risk management strategy. With the future set to be shaped by these many disruptions and humanity’s responses to it, critical insights are more important than ever,
to ensure and determine progress towards the Sustainable Development Goals and recovering from these economic and social challenges.
Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance. Both disciplinary and interdisciplinary studies are welcome.
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.Many brands talk about creating a marketing strategy powered by data, analytics and
metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage
adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and
creates data-driven product strategies.Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the
skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.
We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for
flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where
the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
Bringing together a diverse collection of authors to examine the concept of One Health – the interlinking of the economy and the health of humans, other living beings, and nature – Piero Formica investigates how transformative enterprises and advanced technologies can improve the health
of the planet and its people.
Exploring topics such as organizations as organisms, innovation and sustainability, healthcare and wellbeing, citizen engagement and more, One Health is a truly transdisciplinary collection.
Advocating for an economically sustainable and harmonised future, the overarching and widely applicable subject matter appeals to both academia and policymakers and businesses, trade associations, foundations, business incubators, and health organizations.
"The Dynamics Of Ideas That Create History"Orbit-shifting innovation happens when an area that needs transformation meets an innovator with the will and the desire to create, and not follow, history. At the heart of every orbit-shifting innovation is the breakthrough that achieves a transformative
impact.Businesses, social enterprises and even governments need orbit-shifting ideas to create a transformative impact. But how does that ground breaking idea come about, and what translates it into actuality? Charting the vast global landscape of orbit-shifting innovation and using unique examples
from prominent businesses, the social sector, entrepreneurs and public services - spread across US, UK, Europe, Africa and Asia - the authors build insight into the key drivers behind taking on a transformative challenge and provide a unique framework to navigate the pitfalls and challenges in
making it happen.Orbit-shifting innovation empowers everyone to overcome the obstacles to innovation and provides the tools to maximize the impact of transformative change. The inspirational examples and tools for success compel leaders and entrepreneurs to not only pursue impossible challenges but
lead the successful journey from conception of an orbit-shifting idea to actually creating history.