Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation
and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another.
This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to
inspire and strengthen this key area.
The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy.
There is a growing class of entrepreneurs who, for a range of reasons, are working to create viable alternatives to mainstream production and consumption models. Existing literature that cuts across multiple fields illustrates the unique features, challenges, and value propositions of alternative
forms of entrepreneurship. Yet, the complexities associated with how alternative marketscapes form and function remain “fuzzy.” Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth asks, “How alternative are alternative marketscapes?”
In doing so, greater clarity is gained on the underlying economic, organizational, and social conditions and environments within which alternative marketscapes develop. The volume includes theoretical arguments and case studies that view alternative entrepreneurship not as co-existing with, but
rather transforming mainstream entrepreneurship, and challenge the understanding of alternative entrepreneurship as being inherently altruistic.
The exploration of ingenuity and innovation, in conjunction with cases that illustrate the diversity of alternative market contexts, generates organizational and system-level applications. The volume authors provide entrepreneurs and companies a concise understanding of alternative marketscapes that
paves the way for development and success.
An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains the process of creating an excellent business plan in an engaging and
accessible way. It includes essential coverage of producing cash flow forecasts, planning a business expansion, planning your borrowing and monitoring business progress. Global case studies containing real business plans provide inspiration and real-life practical insight by analyzing the plans,
monitoring the business' progress and discussing their problems. Sample business plans also show you the process in action and provide useful examples for creating your own. How to Prepare a Business Plan helps new business owners to consider what they really want out of their business, and to map
their own journey and gain a new understanding of their product's place in the market, as well as writing a business plan with the clarity, brevity and logic to keep bank managers interested and convinced. Whether looking to start up or expand, this practical advice will help anyone to prepare a
plan that is tailored to the requirements of their business - one that will get the financial backing they need.
Will the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning us in efficiency, intelligence and innovative potential? Automation and AI will augment our human world and potential. The winners of the future of work
are those that harness the power of machines to their advantage. Human/Machine is the only guide you need to understand the fourth industrial revolution. It sets out a road map to the challenges ahead, but also unlocks the wondrous opportunities that it offers. Human/Machine explores how we will
work symbiotically with machines, detailing how institutions, companies, individuals and education providers will evolve to integrate seamlessly with new technologies. With exclusive case studies, this book offers a glimpse into the future and details how top companies are already thriving on this
very special relationship. From gamification in job training to project management teams integrated with bots and predictive technologies that fix problems in the supply chain before they happen, the authors deliver a powerful manifesto for the adoption and celebration of automation and AI. In a
much more fluid, skills-based economy, we will all need to prove our worth and future-proof our skills base. This book offers a blueprint to avoid being left behind and unearth the opportunities unique to human-machine partnership ecosystems.
One of the key success factors for any organization is effective strategic change - to ensure adaptability and increase productivity. Despite its importance, most change management projects fail or only partly deliver on their promise, the missing link often being the conflict between boardroom
strategic initiatives and the working process design of the company. Implementing Strategic Change shows that most of this conflict occurs during interfacing activity - the seemly small activities such as chasing, following up and seeking permission to proceed that help drive a process forward can
make up to 80% of many employees workload. This book will show that business strategy and change implementation rely on deep and close process knowledge and help develop the framework for understanding and improving these activities in any organization.
Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace. The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector it's
essential that it fully embraces the diversity and nuances of society. Inclusive Marketing provides a practical blueprint to embedding true representation across the entire marketing process, from initial insights and briefs to the production process and channels used to launch campaigns. Doing so
will not only help drive wider inclusion and positively challenge stereotypes in society but also create competitive advantage and connect you with new customers. Inclusive Marketing combines clear actionable guidance with checklists, key questions and practical and personal insights from senior
marketing leaders including Professor Mark Ritson and Sarah Jenkins, the MD of Saatchi & Saatchi. With a foreword by Nicola Mendelsohn (VP at Meta), it also contains examples and perspectives from iconic brands including Guinness, YouTube, Cadbury, Microsoft and Jim Beam. This is an essential
resource for those working on both agency and client sides in companies of all sizes looking to unlock the power of inclusion in marketing.
Juan Antonio Fernandez, Emily M. David, Shaohui Sophie Chen
£25.00
Book + eBook
Based on extensive interviews with industry leaders, Innovative to the Core: Stories from China and the World describes the components of innovative cultures, including both national culture and organizational culture and how they compare to the China model.
Distinguishing between innovation and related concepts, chapters detail how talent management, leader behaviors, organizational systems, and company culture must combine and interact to create environments that are innovative to the core. Innovative to the Core displays how most innovative countries
and companies are led by visionary and entrepreneurial servant leaders and have agile cultures that feature psychological safety, open communication, and diversity.
The success or failure of inclusive business often depends on institutional interconnections. By examining case studies of inclusive business projects in India and several African nations, Institutional Interconnections and Cross-Boundary Cooperation in Inclusive Business asks how these connections
can be developed to help alleviate poverty through business activities in developing countries.
Conceptual orientations of what inclusion means can act to restrict the value orientation of an inclusive business project and its management practices. A significant approach of this book is an understanding that the economically disadvantaged have their own institutions to which they credibly
commit, and that they are important, valuable, and dignified stakeholders or partners in an inclusive business project. By giving more weight to these institutions, it is possible to understand that some local companies may engage in inclusive practices by involving these actors as part of their
regular business activities.
Using concepts of mainstream, marginalized, and hybrid inclusion, this book explores the nature and characteristics of institutional interconnections in inclusive business in a study that will appeal to researchers and practitioners of strategy, international business, and corporate social
responsibility.
In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any
organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground
running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods
have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from global companies such as Target Canada, Unilever and Apple. International Brand Strategy was written for those who are planning to enter a new
market and for those who are already there but wish to improve their brand's performance. It helps the reader recognize some of the most common pitfalls and how to avoid them, provides practical tips to understand the dynamics of price, product and value from a foreign buyer's perspective, and
defines a conceptual framework to assess and improve brand equity at home and abroad.
Rob van Tulder, Alain Verbeke, Lucia Piscitello, Jonas Puck, Professor Geoffrey Jones
£118.75
Book + eBook
This sixteenth volume in the PIBR series, International Business in Times of Crisis, is dedicated to Professor Geoffrey Jones from the Harvard Business School, and to the importance of historical scholarship in International Business (IB) studies.
The global Covid-19 crisis triggered a profound economic crisis, with a decline in global economic activity on a scale not seen since the Great Depression. This pandemic revealed systems failures and fragilities closely related to the organization of global economic, financial, political, and social
systems. It has confronted the world with fundamental questions regarding how the global community, as well as companies in general and multinational enterprises (MNEs) in particular, should design global responses to crises. A multi-level and longitudinal approach to studying crises in IB is
clearly necessary. This book classifies studies of crises relevant to IB research and will hopefully be helpful to IB scholars, as they reflect on the type of crises they want to study as part of their future research agenda.
“The main point coming out of this brief description of my own intellectual journey is to emphasize that crises have been the norm rather than the exception in the history of international business. They have taken many forms and building a typology of crises would be a helpful next step in
new research.” Geoffrey Jones (in this volume)